Kenny Golladay enjoyed a breakout campaign in 2018. He caught 70 passes on 119 targets for 1,063 yards and five touchdowns in his sophomore season with the Detroit Lions. He eclipsed 100 yards three different times in 2018, and he had 75 or more receiving yards in nearly half of the games he played last season. However, in almost one-quarter of the games, he was held to under 51 yards.

Golladay was one of the top 20 wide receivers in the National Football League in terms of targets, but he could have been more productive in terms of fantasy production if his reception percentage would be higher. He only had three drops, and Matthew Stafford may have given him tough balls at time, but the first indicator of potential increased production starts with besting last year’s 60.9 reception percentage. Put this into perspective:

Per Pro Football Focus, there were 25 wide receivers that received at least 100 targets in 2018. Only Corey Davis (60.2%) and Jarvis Landry (59.1%) had a...