In a single-game slate with millions of entrants, "playing the best players" is a losing strategy. The "optimal" lineup, the one that projects for the most raw points, will likely be duplicated by thousands of users. If that lineup wins, you might split the top prize until your payout is less than your entry fee. To win big in Super Bowl DFS showdown contests, you must not only identify who will score but also understand who the field is playing and where they are wrong.

This guide breaks down Super Bowl 60 DFS ownership projections, identifying the "chalk" you should fade and the Super Bowl DFS leverage plays that can vault you to the top of the leaderboard.

Why Ownership Matters More in The Super Bowl

On a normal Sunday, you might ignore ownership if you love a specific matchup. In the Super Bowl, ownership is the entire game.

  • The Math of Duplication: In previous Super Bowls, the winning lineup has been duplicated over 2,000 times. By simply pivoting one popular player to a lesser-owned option (e.g., swapping a 40% owned TE for a 15% owned WR), you drastically reduce the number of opponents you tie with.
  • Salary Cap Efficiency: The field tends to spend every dollar of the salary cap. Leaving $400 to $900 on the table is the easiest way to build a unique lineup without having to play "bad" players.

Identifying Over-Owned Super Bowl DFS Plays

"Chalk" refers to the most popular plays on the slate. For Super Bowl 60, the perceived safety of volume has created a massive ownership trap at running back.

The "Bell Cow" Chalk: Rhamondre Stevenson

  • The Situation: As the Patriots' clear "lead back," Rhamondre Stevenson (DK $8,800 / FD $10,400) offers the perceived safety of 15+ touches. The field will flock to him in Cash games and single-entry tournaments, viewing him as a "lock" for volume in a close game.
  • The Pivot: While Stevenson is safe, his ceiling is often capped by the presence of dynamic playmakers behind him. If he grinds out 60 yards but fails to score, he will kill the 60% of lineups that rostered him. Fading the lead back is uncomfortable, but it is the single best way to get leverage on the field.

The "Obvious" Captain: Jaxon Smith-Njigba

  • The Situation: As the highest-priced player and top projected scorer, Jaxon Smith-Njigba will be the most popular Captain choice.
  • The Pivot: Rostering Sam Darnold at Captain offers similar upside at lower ownership. The field often forgets that for a WR to have a "ceiling" game, his QB usually has to have a great game too.

Under-Owned Players With Tournament-Winning Upside

To win a GPP, you need "sleepers"—players ignored by the masses who have a path to a slate-breaking score.

  • The Forgotten Pivot: DeMario Douglas (DK $3,200 / FD $4,000): With the field gravitating toward other value plays, DeMario Douglas has become the forgotten man. He plays a significant snap share in the slot and offers a similar PPR floor to more expensive options. If the popular value plays fail, Douglas only needs 4 catches for 40 yards to be the optimal value play at sub-10% ownership.
  • Stefon Diggs (DK $8,600 / FD $9,600): Diggs is priced in a "dead zone" where he is too expensive to be a value play but cheaper than the elite studs. He will likely come in at sub-15% ownership. If he catches 2 TDs, you gain a massive advantage over the field chasing cheaper options.
  • Hunter Henry (DK $7,000 / FD $7,600): Tight Ends are volatile, which keeps their ownership low. However, against a Seahawks defense that has struggled against TEs, Henry is a prime candidate for a multi-touchdown game at sub-10% Captain ownership.

Game Scripts That Flip Ownership Dynamics

Most DFS players build lineups for a shootout (30-27 score). You can gain leverage by building for alternative realities.

  • The "Defensive Grind" Script: If the game ends 13-10, the optimal Captain is likely a Kicker (Jason Myers or Andy Borregales) or a Defense. The field rarely captains a Kicker (usually <5%), meaning you have a massive edge if the game is low-scoring.
  • The "Blowout" Script: The field usually stacks the game 3-3 or 4-2. If you build a 5-1 "Onslaught" lineup (e.g., 5 Seahawks, 1 Patriot), you are betting on a blowout. If Seattle wins 34-10, the 5-1 builds will crush the balanced lineups.

Late-Week Ownership Shifts to Monitor

Ownership is fluid. As kickoff approaches, monitor these trends:

  • The New Value "Buzz": TreVeyon Henderson (DK $3,800 / FD $8,200) has emerged as the "must-play" value of the slate. Late-week chatter highlighting his explosiveness has driven his projected ownership through the roof, especially on DraftKings, where he is mispriced. While he is a strong play, he is now "bad leverage" in large-field tournaments. The winning GPP move might be to fade the Henderson buzz and hope the Patriots' offense runs through DeMario Douglas or the passing game instead.
  • Injury News: If a player like Kenneth Walker is rumored to be "limited," his ownership will plummet. This is often a buying opportunity; if he plays and is healthy, you get a stud at a discount.