NFL Target Analysis: Week 7

Steve Pimental pores over the data and breaks down the leagues target share from Week 7 of the NFL Season and highlights the players to watch heading into Week 8.

Steve Pimental

Published Thu Oct 29, 2020 11:34 am (EDT)

NFL Weekly Target Stats | Fantasy Alarm

I guess Diontae Johnson is as good as I thought he was. Pittsburgh’s receiving situation could be similar to Dallas’s before Dak went down, with one or two receivers stepping up each week and next to no way to guess who it will be in any...

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I. McKenzie - WR

BUF

Isaiah McKenzie caught his lone target for a six-yard touchdown in the Bills' AFC Championship loss to the Chiefs.

The Bills' fifth wideout, McKenzie was in on a quarter of the offensive snaps this season after re-signing on a one-year deal. He ended the year with career highs in catches (30), yards (282), and touchdowns (5) on 34 targets as a high-percentage option out of the slot and near the line of scrimmage. McKenzie will be 26 this offseason and could be brought back for his sure hands and reliability.

Added Yesterday 11:11 pm (EST)

N/A

G. Davis - WR

BUF

Gabriel Davis failed to catch any of his three targets in the Bills' AFC Championship loss to the Chiefs.

It was a rough finish to what was a flashy rookie season for the fourth-rounder. Davis played 73% of the Bills' snaps and was a regular in three- and four-wide sets with John Brown in and out of the lineup most of the season. Davis appeared in all 16 games and went 35-599-7 on 62 targets, averaging a robust 17.1 yards per catch as a big-play specialist and red-zone threat. Davis is a legit NFL wideout and could be in line for a bigger 2021 role if the Bills decide to move on from Brown in the final year of his contract. Davis' arrow is screaming upward in an aggressive passing offense.

Added Yesterday 11:07 pm (EST)

N/A

D. Knox - TE

BUF

Dawson Knox caught 6-of-8 targets for 42 yards and one touchdown in the Bills' AFC Championship loss to the Chiefs.

The targets tied a season high for Knox while the six grabs were his most of the year. Knox's sophomore campaign was pretty similar to his rookie one, producing a 24-288-3 line on 44 targets after turning 50 looks into 28-388-2 last season. Knox has a ton of athleticism and a nose for the end zone with two playoff scores, but he's unlikely to be drafted inside the top 12 tight ends in 2021 fantasy leagues. Still, there's hope for a third-year leap in an aggressive Buffalo offense. Knox will likely be hyped as a late-round sleeper at the position.

Added Yesterday 11:03 pm (EST)

N/A

M. Hardman - WR

Mecole Hardman caught 2-of-3 targets for four yards and one touchdown in the Chiefs' AFC Championship win over the Bills, adding 50-yard rush on one attempt.

Hardman's night started off in the worst way possible, muffing a first-quarter punt inside his own five-yard line that the Bills recovered and then scored a three-yard touchdown a couple plays later. Hardman made up for it, however, with a three-yard touchdown catch on a screen to the left. With Sammy Watkins hurt and inactive, Hardman and Byron Pringle combined for eight targets as deep third or fourth options.

Added Yesterday 11:00 pm (EST)

N/A

J. Brown - WR

BUF

John Brown caught 2-of-3 targets for 24 yards in the Bills' AFC Championship loss to the Chiefs.

Brown combined for 10-152-2 across Weeks 1-2 to open the season, but then the injuries started piling up and ruined Brown's year for the most part. He scored just one more touchdown the rest of the way and finished with a 33-458-3 line in nine games. Injuries have always been Brown's downfall, and he turns 31 this offseason. With just one year left on his deal and Gabriel Davis looking for an expanded role after a flashy rookie year, Brown could be cut. The Bills would save over $8 million against the cap by releasing Brown this offseason.

Added Yesterday 10:55 pm (EST)

N/A

D. Williams - RB

Darrel Williams rushed 13 times for 52 yards and one touchdown in the Chiefs' AFC Championship win over the Bills.

He added one catch for nine yards on one target in the pass game, out-touching Clyde Edwards-Helaire 14-7 in CEH's first game back from his Week 15 hip injury. Williams pounded in his touchdown from six yards out in the second quarter. The Chiefs seem to really like what Williams has been giving them since CEH's injury, and it wouldn't be a surprise to again see Williams pace the backfield in touches and playing time against the Bucs in the Super Bowl.

Added Yesterday 10:53 pm (EST)

N/A

C. Beasley - WR

BUF

Cole Beasley caught 7-of-9 targets for 88 yards in the Bills' AFC Championship loss to the Chiefs.

With Stefon Diggs clamped much of the night one the outside, Beasley led the Bills in catches and yards in this one. With Josh Allen stepping up and the Bills embracing an aggressive pass-first offensive approach in 2020, Beasley set career highs in targets (107), catches (82), and yards (967) while scoring four touchdowns. It was enough to make Beasley the overall WR33 in half-PPR points per game. Beasley was a very useful WR3 for fantasy, particularly over the second half of the season when John Brown was battling injuries. Beasley has two more years left on his contract and will turn 32 this offseason. He should be back in the slot for Buffalo in 2021.

Added Yesterday 10:45 pm (EST)

N/A

D. Singletary - RB

BUF

Devin Singletary rushed six times for 17 yards in the Bills' AFC Championship loss to the Chiefs.

He caught 2-of-3 targets for nine yards in the passing game. Singletary split work pretty much down the middle with rookie Zack Moss all season, but Moss missed this game. On the year, Singletary produced a 156-687-2 rushing line, seeing just five more carries than he did last year as a rookie. Singletary added 38-269-0 as a receiver. Touchdowns are always going to be the problem with Moss and Josh Allen ahead of him for looks at the goal line. Singletary looks like an RB3 headed into 2021 fantasy drafts.

Added Yesterday 10:41 pm (EST)

N/A

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